public marks

PUBLIC MARKS from sbrothier with tags privacy & blog

30 October 2013 09:15

BMJ Group blogs: BMJ Web Development Blog » Blog Archive » Lightbeam for Firefox: find out who’s tracking you online

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As the internet continues to evolve, issues surrounding privacy remain a common cause for concern. There is growing anxiety among internet users of how their online activities are tracked for commercial purposes. The business model behind this is generally to aggregate a large number of users in order to sell that audience’s aggregate attention, usually in the form of advertising.  After all, “If you’re not paying for it, you’re not the customer; you’re the product being sold.”