PUBLIC MARKS from vista with tags media & web2.0

Following up on this weekend's mainstream media discussion of Web 2.0 being a better, healthier boom than the original dot-com speculation frenzy, I've had some time to reflect on the ways that Web 2.0 software can be commercially successful. Certainly, the most popular model for most Web 2.0 startups themselves is through mergers and acquisitions. In this model, you typically build a successful service with a unique identity, some hip attitude, and attract a large user base and as long as you've done it cost effectively, the attention base of your users alone probably pays for the acquisition in the eyes of the buyer.