PUBLIC MARKS from vista with tag survey

China is the world's second-largest Internet market after the United States with more than 110 million users. A survey by Chinese search engine Baidu.com put the current number of blog, or Web log, sites at 36.82 million which are kept by 16 million people, the official Xinhua news agency said on Saturday. The number of Chinese bloggers is expected to hit 60 million by the end of this year, Xinhua said, quoting a report on China's media industry by the prestigious Tsinghua University.

Our survey showed that only 1% of online households in North America regularly download and listen to podcasts. And when you include all of the people who are just interested or have used podcasts, they strongly favor listening to existing content like Internet radio or broadcast radio, not necessarily new content. (And for newspapers thinking about podcasting, putting print stories into audio format just ranked ahead of original content from bloggers) I think this has something to do with 1) original content just isn’t as well known; and 2) existing content benefits from users that simply want to time shift it.

Jeffrey Henning occasionally updates Blog Survey, covering surveys and discussions of the weblogging phenomenon.

中國網路經濟研究與諮詢服務提供者。