23 June 2006
Sheena S. Iyengar - Research
Providing many options — particularly when the differences between them are small — can make people feel overwhelmed and overloaded, and as a result, less likely to buy or pursue any of the options available.
How to overcome your social phobia!
Good article on amygdalas, emotional reactions, lists cognitive distortions: "Strictly speaking, it isn’t even people’s judgments that we fear, but our own emotional reactions to their judgments, whether the judgments are real or imaginary"
19 June 2006
1
(5 marks)
