PUBLIC MARKS from gregg with tags analyse & media

66% of attention on a normal media page is spent below the fold

Why people online don’t read to the end.

Nos pratiques culturelles changent. Jamais auparavant, nous avons eu autant de manières différentes de raconter des histoires, de les produire, de les diffuser et de les consommer.

This arises from a certain image I have of disaffected newsroom “traditionalists,” who look upon changes in journalism since the rise of the web with fear and loathing.

Mainstream media is facing financial ruin because of a loss of authority and credibility, and a failure to engage with its audience, says Victoria Rollison.

Journalists are coping with the rising information flood by borrowing data visualization techniques from computer scientists, researchers and artists. Some newsrooms are already beginning to retool their staffs and systems to prepare for a future in which data becomes a medium. But how do we communicate with data, how can traditional narratives be fused with sophisticated, interactive information displays?