PUBLIC MARKS from Teulliac with tags facebook & "social media"

Definition:  A Social Media Workflow, Process, or Triage is a sequence of connected steps that enables the entire organization to act efficiently with minimal overlapping tasks and resources in order to serve the market in social channels and beyond.

I’m writing this post while visiting Antwerp, Belgium as part of the Social Business Sessions I’m hosting along with The Fusion Marketing Experience. While here, I had an opportunity to spend time with several Belgian journalists. One of the notable conversations was with Erik Verdonck of Pub, a local magazine focused on the advertising industry. The three themes we touched upon are not only timely, but representative of the challenges that face marketers and strategists around the globe.

Recently, we shared LUMA Partner's insane infographic showing how complicated social media has become. The post received a lot of feedback, largely centered around what was missing. There were a few major social media outlets that seemed near impossible to miss, mainly 2012's darling child Pinterest. The largest problem with LUMA's graph was that it was created in June of 2011, long before Pinterest became nationally popular. Never mind: hosting provider InMotion Hosting made a graphic a few months ago that included Pinterest and a few others, this time in the form of a periodic table. Put it this way, if you were going to try to tell your grandmother how she could advertise her organic blueberry business online, this is what you would use. It's still confusing, cluttered and ever-changing, but the periodic table provides at least some hope of creating a strategy to navigating the big social media networks.