PUBLIC MARKS from Teulliac with tag SocialMedia

Ce qui est bien avec les éditeurs américains qui ont beaucoup d’argent, c’est qu’ils dépensent beaucoup et qu’ils peuvent donc conduire des études de ROI (retour sur investissement) qui commence à avoir une valeur statistique.  Ainsi, Marketo a investi plus de 200000$ en publicité sur les différents réseaux sociaux et nous livre les résultats en terme de nombre de prospects et de chiffre d’affaire générés par ces campagnes.

If your brand’s Facebook page isn’t exactly the life of the social media party, there’s still hope. Digital marketing agency iCrossing studied the brand pages of Fortune 500 companies for a year and came up with some ways that engagement can be fostered. Though most page administrators don’t have the big bucks to spend on campaigns, the six steps from iCrossing apply to any budget.

What is the secret of bars? Why do we happily pay four times as much for beer in a bar as in a store? We pay this brand premium to be with friends. The secret of bars is that they convert our quality time into cash. Like bars, social media are places where friends meet. The best social media programs also convert the consumer’s social time into a brand premium, reaching a return on investment (ROI) up to four times as high as the ROI of a TV commercial.

1. Social is doing great and fast growing to become a solid marketing channel 2. Consumers are capable of dealing with more than one channel 3. Email marketing is established and going nowhere 4. Why not use the two together instead of facing them off?

Dans un article très intéressant paru sur Nekworking Exchange, Brian Solis défini ce qu’il appelle les 5 piliers d’une stratégie social média