PUBLIC MARKS with tags immersion & facebook

Abuse of cough syrup is on the rise among teenagers. Thousands of teens on Facebook list "Robotripping" as one of their Interests. Instead of trying to curb that trend by creating preachy television commercials, we decided to reach them through an intense peer-to-peer social campaign. The Sipitup App scrapes your Facebook info to deliver a personalized Robotrip experience.