PUBLIC MARKS with tags ux & google

GOOGLE'S NEW DESIGN ETHOS, LIVING ON AND BEYOND EVERY SCREEN, COULD MAKE GOOGLE AN AMORPHOUS PROBLEM SOLVER OF UNIMAGINABLE SCALE.

Great design is not something anybody has traditionally expected from Google. Infamously, the company used to focus on A/B testing tiny, incremental changes like 41 different shades of blue for links instead of trusting its designers to create and execute on an overall vision. The “design philosophy that lives or dies strictly by the sword of data” led its very first visual designer, Douglas Bowman, to leave in 2009.