public marks

PUBLIC MARKS from marco with tags apple & business

July 2009

Steve Jobs on why Apple doesn't do market research

We do no market research. We don’t hire consultants. The only consultants I’ve ever hired in my 10 years is one firm to analyze Gateway’s retail strategy so I would not make some of the same mistakes they made

April 2008

Jobs summoned to court in latest backdating lawsuit

The documents Apple has produced provide critical details about Apple's backdating practices and confirm that all of Apple's directors were aware of and participated in the backdating scheme

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