July 2007
Doing Keyword Research? Here Are Some Resources To Help!
Of course, the tool IS designed for Yahoo's paid search customers. Why should it care if others get a free ride off it?
Mainly, because it's good PR for Yahoo.
April 2007
TechCrunch Japanese アーカイブ » PanamaだけではGoogleと戦うのに不十分―Yahoo、RightMediaを買収
Yahooは今日（米国時間4/29）、広告ネットワークのRightMedia の株式の80%を$680M（6億8千万ドル）のキャッシュとYahoo株式で取得すると発表した。Yahooはすでに同社株の残り部分を買収ずみ。
New Google AdWords Dashboard Looks Like Yahoo Panama
Similarities include :
* Personalized advertiser alerts
* Campaign forecasting in chart, graph form
* More account transparency
* Focus on traditional marketing metrics like CPM
1
(3 marks)
