PUBLIC MARKS from dggit with tags conceptual & transmedia

I like the suggestion of Jennifer Wilson of the Project Factory in Australia, who notes we should think of all the new digital platforms and tools as colors in your storytelling palette.

So why is this? What techniques do makers of user created transmedia (you and I wearing our normal, connected people hats) employ that make it more interesting to their target audience and what can the ‘artificial storytellers’ learn?

Transmedia storytelling, often referred to as crossmedia or multiplatform storytelling takes the elements of a character’s narrative and applies them uniquely to each medium while extending the story.

a spiderweb transmedia experience...

Jeff Gomez (head dude at Starlight Runner Entertainment, and general good guy) gives yet another informative presentation on the real world (business) models in today's transmedia. (If you like this, you might want to read the interview we did with Jeff: 'The Transmedia Equation, Part 1: Top-Down Development with Jeff Gomez').