PUBLIC MARKS with tags voyages & web2.0

Online Travel is one of the top segments that draws over 2% of the Internet traffic and approximately 24% of online advertising dollars, and in this series, we will evaluate the category against the Web 3.0 framework.

I have just published an overview of the Online Travel segment. You may want to read that, before reading this review. In this section we will analyze the Yahoo! Travel site based on the Web 3.0 framework. The site provides information on travel destinations, best bargains on hotel and travel fares. It has an attractive interface and navigation is simple and easy. However, as a late entrant, it needs to do so much more to differentiate and become a “destination”.

Strategy consultant Sramana Mitra analyzes the Yahoo! Travel site based on his Web 3.0 framework formula, concluding that the site is heavy on content, but light on personalization.

This blog is devoted to creating a list of web 2.0 websites and webtools that are, in some way, related to Travel and Tourism. Please email me any suggested websites (or post in the comment area).