PUBLIC MARKS with tags "persuasive design" & transformation

the top-three most common reasons for those who book travel not to stay online to make reservations include concern over credit-card security, Web-site performance issues and limits on the actions they could take online "Consumers see the Web as a bargain basement for all kinds of retail products, yet when buying travel, they think they can negotiate a better price with an actual person," the report reads.

L'interface persuasive, pilier de l'efficacité d'un site Web L'usabilité Web s'est dotée d'un rôle inédit ces dernières années : convaincre et inciter à l'action à travers l'interface. Explication.

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