PUBLIC MARKS with tags "search ads" & marketing

"最後に生まれる収益を意識しながらプロセス間を連携させることがポイントであり、そのとっかかりとなるリスティング広告から得られる情報をその後のプロセスにしっかりと活かしていくことが必要"

"Among survey participants who were exposed only to paid search ads for specific products, 23 percent searched on product terms after seeing the ads. However, when paid search was combined with social media marketing relevant to those products, 38 percent of respondents searched on product terms. More impressively, when paid search was combined with social media influenced directly by the marketer, 65 percent of respondents searched on product terms."

"search is still a potent way to reach customers online, but driving consumers to search via display advertising is even more powerful"

"Sixty-four percent said they will increase their use of search in 2009. Somewhat less than one-half expected to use more e-mail, and 41% more display. '