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11 April 2006 03:00
The Indie Virus- an experiment in viral campaigning ยป Technology, Blogging and Politics
The way it works is people send trackbacks to other blogs, always with the anchor text "The Indie Virus". The reason trackbacks are used is because search engines reguard them as more important than links (supposedly). Blogs that have been infested by The Indie Virus then pass it on to others.
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