PUBLIC MARKS from kzoo with tag driver

In our two-part series addressing teen drivers, last month we focused on safety tips for parents of teen drivers (as well as for teen drivers themselves). This month, we discuss the 5 proven ways of keeping your insurance costs at bay once you add your teen driver.

Empowered by the Internet and bombarded by ever-increasing auto-insurance advertising, consumers are shopping more aggressively for insurance, and prices are coming down, according to the chief executive of Progressive Corp. (PGR), the nation's third largest auto insurer. "There is a power shift to the consumer," President and CEO Glenn M. Renwick said during Progressive's third-quarter conference call Friday.