January 2006
$5.75 Billion Spent on Search Advertising in 2005
A recent study by the Search Engine Marketing Professional Organization (SEMPO) has found that advertisers in Canada and the United States spent $5.75 billion on search engine marketing campaigns over the past year.
September 2005
Microsoft Launches MSN AdCenter in France
Microsoft Corp has just launched MSN AdCenter, its much-anticipated paid search service, in France, after a six-month pilot program.
FatLens to Release Six New Retail Search Engines
A recent Internet Retailer report indicates that FatLens will soon be expanding to offer six new vertical search engines.
New Study finds that SEO is more Beneficial Than PPC
A new search engine marketing study performed by JuniperResearch and iProspect suggests that most internet marketers see a higher ROI from organic search engine optimization than from pay-per-click advertising.
The Importance of SEO
So why do people optimize their websites? In many ways, the answer to this question is the same as to why people make websites in the first place…
1
(5 marks)
