PUBLIC MARKS from fave with tag emailing

open rate: 78.8% -- clickthrough rate: 18.4%----personnalisation plus importante des messages, via des bons de réduction à imprimer et des messages réalisés en fonction du comportement des internautes.

redesigning the view from preview pane. case study sierra club

Two weeks between emails is a little bit too tight. No stagnant creative templates. Segmentation is the key to the challenges we are facing with the number of emails being increased, and with increased competition.

1. Get attention 2. Identify the problem 3. Provide the solution 4. Present your credentials 5. Show the benefits 6. Give social proof 7. Make your offer 8. Inject scarcity 9. Give a guarantee 10. Call to action 11. Give a warning 12. Close with a reminder

"fighting for the battle for deliverability"

Conversion Rates Are UpClick / The Email Audience Hasn’t Peaked / Spam: 'from a company I do business w/ but comes too frequently -58%-','I once gave perm but no longer wish to receive -57%-', 'tries to sell me a prod or service even if I know the sender -38%-' / People routinely check spam/junk folder for legitimate messages (52%) / mailing frequency (Don’t send too infrequently) / Start Strong (best ct rate on the 1st 2 months) / Whitelisting / Request alternate address at paid sign-up

Get relevant-- dive into personalization and segmentation., Resolve or minimize deliverability and rendering issues., Redesign email messages for the inbox and for users who view them in the preview pane and block images.,Optimize the beginning of the email relationship.,Get on the permission train.,Focus on metrics that matter.,Take better care of your long-term subscribers., Maximize search with email.,Test, test, test and improve.Create an email marketing plan and align resources.

AOL and Yahoo said the program, which is being offered through a company called Goodmail Systems, will target banks, online retailers and other groups that send large amounts of e-mail. In exchange for a payment and a pledge to contact only people who have agreed to receive their messages, the companies would be ensured their e-mails aren't diverted to spam folders or have images or Web addresses filtered out.