PUBLIC MARKS from Teulliac with tag tracking

Knowing how many people actually click on links in email signatures is a mystery that’s right up there with how many people still print off emails after seeing the message “please think green before printing this email”. Or is it? Unlike the tree killers, we can actually find out how many people are following your link. If you’re not aware of these numbers, you may be missing a big piece of the puzzle on how customers come to know and interact with your company.

Are you looking for simple, straightforward metrics to measure the impact of your social media efforts? Social networks and blogs continue to dominate Americans’ time online (accounting for nearly a quarter of total time spent on the Internet) according to a recent Nielsen report on social media, . While we all know how important it is to market through the various social networks, it is vital to track and measure your efforts for success. Here are five simple metrics to find out whether your social media effort is paying dividends.