June 2005
Europe, Inc.—Re-branding Europe
Building Europe’s image could be a potentially huge step forward both in terms of changing attitudes within the EU and perceptions of it from the outside.
Product placement in governor's TV ad
The 30-second spot promoting Arnold Schwarzenegger's ballot agenda prominently displayed Diet Pepsi on the table.
April 2005
TV-B-Gone From Cornfield Electronics
Anti-TV guerrilla group, using a recently launched gizmo called TV-B-Gone to take direct action against television sets in public places.
March 2005
Peru's ex-President Fujimori to woo Peru with Fuji-cola
The former president's supporters want the drink to boost his profile and fund his campaign for re-election in 2006.
Starbucks: Coffee with steam
Some conservatives are angered by opinionated quotes that Starbucks puts on its cups.
Buy Blue - A-Z companies listing based on political contributions
Where Apple, Google, ebay and Footlocker are blue, and fast food chains - MacDonald, Burger King, Wendy - are red.
February 2005
Make Poverty History
Using email and SMS to influence government on its world aid policies.
21minuten.nl - What is your opinion?
What do you think about Holland, today and in 20 years time? Participate in this first ever large-scale online sociological investigation. An initiative by McKinsey, Planet, AD, NRC and MSN.
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