March 2007
February 2007
January 2007
September 2006
The EGBG Counterscript
by 9 othersThe Direct Marketing sector regards the telephone as one of its most successful tools. Consumers experience telemarketing from a completely different point of view: more than 92% perceive commercial telephone calls as a violation of privacy.
Telemarketers make use of a telescript - a guideline for a telephone conversation. This script creates an imbalance in the conversation between the marketer and the consumer. It is this imbalance, most of all, that makes telemarketing successful. The EGBG Counterscript attempts to redress that balance.
Good luck!
August 2006
The Editing Room
A fun and acid view on hollywood blockbusters movies scripts.
June 2006
1
(7 marks)