PUBLIC MARKS with tag design

Toward the end of the nineteenth century, as publishers began to employ more durable bookbinding materials, the need for strictly protective wrappings diminished. The sober, utilitarian cover gave way to the dust jacket as advertising vehicle, culminating in the vivid graphics, stylized fonts, and “special effects” such as embossing and metallic inks that today scream from bookstore shelves everywhere.

So you design things with high tolerances and gentle failure modes which still look OK when everything isn’t quite as expected.

This is something that print is going to have to get used to. Slightly messier, with a few more bad line breaks and unbalanced columns.

Now today there are few human beings who, for biological reasons, cannot forget. What sounds like a blessing, they certainly do remember where they parked their car in a shopping mall. It turns out that they have tremendous difficulties in acting in time, in deciding in time, because they remember all their bad, failed decisions in the past, and therefore hesitate to make a decision in the present.

I quite agree with Je Sung Park when he says that disposable cameras and cell phones have gained acceptance, so why don’t we take the next step and bring out a disposable computer. His Recyclable Paper Laptop is quite a raw version and could do with some refinement. It uses recycled paper or pulp material all packed in layers. This is so that you can easily replace the damaged portions (even corrugated paper will tear easy). The vibe of a Paper Laptop is intriguing, I kno eventually someone will figure out the tech bit, so let’s see who will take the bait.

So, in the best traditions of Heath Robinson and Charles Babbage, I built one:

THE VISUAL LANGUAGE OF HERBERT MATTER is a revealing look at the fascinating life story of the highly influential mid-century modern design master. Known as a quintessential designer's designer, Swiss born Herbert Matter is largely credited with expanding the use of photography as a design tool and bringing the semantics of fine art into the realm of applied arts.