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18 July 2006
17 July 2006
Summer House Draws Influencers to Spread the Word
by bluexmass
A Boston marketing firm, CerconeBrownCurtis, set up the Summer House, describing it in brochures as an ``experiential marketing opportunity" -- a place to position products in their natural settings where hard-to-reach editors can taste, touch, smell, tes
Use of buzz marketing on the increase
by bluexmass
In the UK, buzz marketing is on the rise. That's the key finding of a new survey from CommentUK. According to the survey, 65% of UK marketers plan on implementing a live buzz campaign in 2007. Interestingly, 85% of those marketers indicated it would be th
How to evangelize word of mouth marketing internally
by bluexmass
1. Identify mavens, connectors and sales people; 2. Give them a home;3. Offer relevant and desirable information; 4. Evangelize like crazy; 5. Dive in and participate
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16 July 2006
P&G Launches Influential Mom Network
by bluexmass
In exchange for receiving product samples, advance product information and discounts, individual mothers will be asked to share their opinions, fill out surveys, and participate in new product trials. The expectation is that these influential moms will ta
BlogAds Says 'Design Our Logo, Please'
by bluexmass
Rather than hire a design firm, BlogAds turned to bloggers to submit new logo designs, offering $1,000 for the winning design and $300 to the blogger whose post either referred or inspired the winner.
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