PUBLIC MARKS with tag ux

It can seem brilliant to setup fancy animations and fade-in effects for each of your sub-menus. And with the jQuery UI library it’s never been easier to scale these out into your own solutions, either. But everything fancy and sleek will simply not fit into each design. The purpose of any navigation is lead visitors deeper into your website by the simplest methods possible.

While preparing my HTML workshop, I’ve been re-reading W3C specs in far further detail than I ever would’ve imagined. The reading experience is far from delightful. Not only is the text the entire browser width in measure, but it’s dense and laborious to read. No wonder browser vendors have traditionally missed subtle details.

So instead let us give more time for doing physical things in the real world and less time for staring at (and touching) the glowing flat rectangle.

We know very little about a visitor to our website. We actually know less and less every day, as the demographics of internet users widens (younger and older, no longer a nerd thing, more areas geographically, etc.) So as we march forward toward the next 6 billion people using the web, let's embrace the unknown by accommodating for it.

The call to action simply isn’t sufficient to overcome people’s lack of interest in and inclination to click on an otherwise opaque code…especially now that there are the first stirrings of a general awareness that QR malware can be used to inject malicious exploit code into one’s device.

Atemporality means nothing to her. This is hers, and that’s how it should be.

Return on behavior: what is the value of a customer engaging in a desired behavior? We can tie behaviors to financial returns. Look at opportunity and how it maps to behaviors and their expected value. We can build strategies and design to improve the return on behavior.

L’histoire pour­rait s’arrêter là, mais en fait non.

User Experience applied to developers, because developers are people too.

In other words, I bought a coffee with a picture. The ramifications of this sorta blew my mind. I mean, I had just paid for physical goods with a digital photo.

P.S. your reCAPTCHA is extremely frustrating, I only get it right 30% of the time. Google+ integration of comments would be awesome.