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11 September 2009 09:30
American Girl for Grown-ups
by access2
The American Girl® brand was established in 1986 by educator & entrepreneur Pleasant T. Rowland. Mattel acquired American Girl's parent Pleasant Company in 1998.
American Girl is the direct marketer of the popular collectible-quality American Girl 18'' dolls -- The marketing "hook" for their more widely distributed merchandise tie-ins -- primarily a well-regarded series of books aimed at the 4-13 year old age group.
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