PUBLIC MARKS with tags signs & museum

The SFMoMA is all about creating a space for modern art to live. But there's also a meta-layer to the art experience that comes from the aesthetic and conceptual life of the space itself – the colors, the architecture, the little design touches. These elements contribute to our experience of the art inside, but often operate below our cognitive awareness. I decided to bring one of those meta-elements to the forefront of attention – the typography used inside the museum, on anything from exhibition signage to elevator buttons to restroom signs.

The American Sign Museum was founded to inform and educate the general public as well as business and special interest groups of the history of the sign industry and its significant contribution to commerce and the American landscape