July 2006
Reinventing the Pitch Letter with Delicious
by bluexmass
Using del.icio.us' network feature, Ozgur has developed a hack to send messages people you want to connect with, even if you don't know their email address. Basically, you find the del.icio.us ID of the person or people you want to send message to, you ad
Event Marketing
by bluexmass
When using the words "event" and "marketing" together one must differ between two concepts with regard to their purpose. One concept is using an event as a marketing tool incorporated in the marketing mix of a destination in order to attract certain types
Ice cream helps keep homeless warm
by bluexmass
In return for financial help for the centre, the nuns have offered to have Ben & Jerry's logos stuck on the backs of new warm jackets for homeless people. A pilot project began last week, with 50 homeless volunteers wearing the jackets.
Summer House Draws Influencers to Spread the Word
by bluexmass
A Boston marketing firm, CerconeBrownCurtis, set up the Summer House, describing it in brochures as an ``experiential marketing opportunity" -- a place to position products in their natural settings where hard-to-reach editors can taste, touch, smell, tes
Public relations - Wikipedia, the free encyclopedia
by bluexmass
Public relations is the art and science of building relationships between an organization and its key publics. It is concerned with communications management.
November 2005
Micro Persuasion Blog
by macroron & 17 others
Steve Rubel explores how new technologies are transforming marketing, media and public relations.
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