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2007

Five reasons consumers don’t book travel online

by tisienpo
the top-three most common reasons for those who book travel not to stay online to make reservations include concern over credit-card security, Web-site performance issues and limits on the actions they could take online "Consumers see the Web as a bargain basement for all kinds of retail products, yet when buying travel, they think they can negotiate a better price with an actual person," the report reads.

2006

L'interface persuasive, pilier de l'efficacité d'un site Web, par François Verron (SQLI)

by tisienpo & 1 other
L'interface persuasive, pilier de l'efficacité d'un site Web L'usabilité Web s'est dotée d'un rôle inédit ces dernières années : convaincre et inciter à l'action à travers l'interface. Explication.

Mode, Vêtements, Fashion et Design - Bienvenue à YOOX

by tisienpo
SIte e-commerce en interface riche Yoox, acheter le luxe en ligne Le luxe sans se ruiner... La boutique en ligne Yoox propose les articles des plus grandes griffes à des prix intéressants. Un site un peu désordonné mais qui propose tout de même plus de 10 000 articles.

Micro Persuasion

by tisienpo & 21 others (via)
Steve Rubel explores how social media is transforming marketing, media and public relations

2005

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