August 2008
Yahoo! Search Marketing - Wikipedia, the free encyclopedia
by kuroyagi
"In February 1998, GoTo offered advertisers the option of bidding on how much they would be willing to pay to appear at the top of results in response to specific searches. The bid amount was paid by the advertiser to Goto every time a searcher clicked on a link to the advertiser's website. "
November 2006
Idealab
by kuroyagi & 1 other
Bill Gross started Idealab in 1996 to create and operate pioneering technology companies. The structure of Idealab has allowed us to test many ideas at once and turn the best of them into companies, attracting the human and financial capital necessary to bring them to market.
October 2006
GoTo to Overture to YSM - Timeline ยป eWhisper.net
by kuroyagi
History of Yahoo! Search Marketing, formerly Overture Services and GoTo.com
1
(3 marks)
