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This year
What Advertising Do Consumers Trust? - eMarketer
by kuroyagi
"The least trusted were also new media channels, such as mobile advertising, display ads, video ads and paid search results. "
2007
Yahoo! and comScore Study Finds Online Consumers Who Pre-Shop on the Web Spend More In-Store
by kuroyagi
(via)
These highly-engaged ‘pre-shoppers’ spend an average of 41 percent more in-store when compared to consumers not exposed to online advertising.
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