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18 July 2006 02:00
Ice cream helps keep homeless warm
by bluexmass
In return for financial help for the centre, the nuns have offered to have Ben & Jerry's logos stuck on the backs of new warm jackets for homeless people. A pilot project began last week, with 50 homeless volunteers wearing the jackets.
17 July 2006 18:00
Summer House Draws Influencers to Spread the Word
by bluexmass
A Boston marketing firm, CerconeBrownCurtis, set up the Summer House, describing it in brochures as an ``experiential marketing opportunity" -- a place to position products in their natural settings where hard-to-reach editors can taste, touch, smell, tes
17 July 2006 01:00
Press release - Wikipedia, the free encyclopedia
by bluexmass
A press release is a written statement distributed to the media. It is a fundamental tool of public relations.
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