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OhmyNews International
# OhMyNews是公民媒体的典范。五年前,韩国人Oh Yeon Ho秉承“每个公民都是记者”的信念,和三个伙伴以及727名韩国公民记者共同创办了这家网站。目前,OhMyNews已有37 ,000名来自世界各地的公民记者。
Blog de Chris Anderson -The Long Tail
I'm Chris Anderson, the editor of Wired Magazine. I wrote The Long Tail, which first appeared in Wired in October 2004 and will become a book, published by Hyperion, in early 2006.
The Long Tail is about how the mass market is turning into a million niches. The term refers to the yellow part of the sales chart at left, which shows a standard demand curve that could apply to any industry, from entertainment to services. The vertical axis is sales, the horizontal is products. The red part of the curve is the "hits", which have dominated our commercial decisions to date. The yellow part is the non-hits, or niches, which I argue in the article will prove equally important in the future now that technology has provided efficient ways to give consumers access to them thanks to the "infnite shelf-space effect" of new distribution mechanisms that break thought the bottlenecks of broadcast and traditional bricks and mortar.
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