2008
2007
Top Spots in Search and Paid Listings Prove Key for Branding - Marketing Charts
by kuroyagi
"There is significant correlation between brands’ appearing in the top organic search and sponsored placements and consumer brand affinity, recall and purchase intent,"
LukeW: Primary & Secondary Actions in Web Forms
by fastclemmy & 3 others
I’ve had the pleasure of working with London-based usability firm Etre on several eye-tracking and usability studies focused on specific aspects of Web form design. One of these tests focused on the distinction between primary and secondary actions.
2006
Five days / five heatmaps - An Eye Tracking study from Etre (Day Three)
by sigriffin
Today, it's Amazon.
Five days / five heatmaps - An Eye Tracking study from Etre (Day Two)
by sigriffin
"Over the next five days, we'll be publishing Eye Tracking heatmaps from five websites. We'll give you our thoughts on each and hopefully you'll give us your questions, comments and analysis."
1
(8 marks)
