PUBLIC MARKS with search thirdmanrun(ning)

karl

April 16, 2010 at 10:56 pm

For maintaining your assets as an organization, a company, etc, we have to forget the notion of free. Free doesn’t exist. Someone, something pay for the infrastructure and time spent, be it by ads, by selling your own data for yourself, by asking for rewards in return, etc.

Once you have done this healthy thinking, you can really start thinking about your services and data infrastructure. Let’s say you have a family and you feed this family with potatoes that you got for free from a local business. At a point, you realize that this local business is working on money it doesn’t own, what do you do? You know that your life is 1) not sustainable and 2) at high risk to become a nightmare.

Organizations should always think about their sustainability and in the “freemium illusion” we are living in, not that much is done towards this. I have written a document to help you ask the right questions. http://bit.ly/freedata

Sure, OpenSocial has mostly focused on consumery stuff — Ning, MySpace, Orkut — and that's cool, but it has great potential behind the firewall. Atlassian is leading the charge here, using OpenSocial to help our products exchange data and components, and opening the door to new types of interoperability between enterprise and consumer systems.

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