PUBLIC MARKS with search advertising

What Evidon does do is help advertisers and networks comply with industry standards for the use of data while advertising.  Online advertisers aren’t clueless – they know that users tend to find behavioral advertising a little creepy.

One of the most touted features of the iPhone 4S is the web-based voice recognition assistant Siri. It's interesting and sometimes powerful, but not always in China. First, it doesn't support Mandarin and China-based map and location services, which makes it somewhat less appealing than Apple's US-based advertising would have you believe. The good news is that Apple has said it will launch a Chinese-language version of Siri this year. Second, it can't always recognize words spoken in English. I tried it 10 times, and it recognized my words only 5 times. A Canadian native speaker who also tried found it worked seven out of 10 times. Still, it will give you results sometimes if it manages to catch only keywords.

Siri, c'est la personne qui vous répondra toujours au téléphone.

We present results of a 45-participant laboratory study investigating the usability of tools to limit online behavioral advertising (OBA).We tested nine tools, including tools that block access to advertising websites, tools that set cookies indicating a user’s preference to opt out of OBA, and privacy tools that are built directly into web browsers. We interviewed participants about OBA, observed their behavior as they installed and used a privacy tool, and recorded their perceptions and attitudes about that tool. We found serious usability flaws in all nine tools we examined. The online opt-out tools were challenging for users to understand and configure. Users tend to be unfamiliar with most advertising companies, and therefore are unable to make meaningful choices. Users liked the fact that the browsers we tested had built-in Do Not Track features, but were wary of whether advertising companies would respect this preference. Users struggled to install and configure blocking lists to make effective use of blocking tools. They often erroneously concluded the tool they were using was blocking OBA when they had not properly configured it to do so.

I do not care that a Google service is free. That is Google embracing a “You don’t like it? Too bad, it’s free anyway” approach. Free or not, all users are in the Google orbit and it is through advertising to us, their base, that Google has made the billions of dollars they have. There is no other corporation trading stock at the level of Google that does not offer customer support, plain and simple.

Et il a mis 6 ans à s'en rendre compte, c'est ça le plus triste.