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When searching for something on the web we’ve all had the experience of clicking on a link in a search engine’s results page only to find that the page no longer exists. If there’s no information on that page other than a default error message, the most likely course of action on the user’s part is to press the back button and try the next search result.

As site authors we can make our error pages more meaningful to our users, so that an error becomes an opportunity to bring the user back into a site and show them content that’s relevant to what they’re looking for. In this article I’ll show you how to do just that.