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Pub sur Internet : quelle efficacité ? | Choblab

by Chob

Une étude d’Ipsos donne des indications utiles sur la visibilité et l’impact de l’e-pub. Cette étude qualitative allie eyetracking et questionnaire de mémorisation en ligne.

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Pub sur Internet : quelle efficacité ? | Choblab

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LINK

Pub sur Internet : quelle efficacité ? | Choblab

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