LINK

Pete Hellicar and Joel Gethin Lewis set up their business formally earlier this year, though have worked together on projects over the last couple of years and known each other for longer. At the centre of their business strategy is open source, with all works they create being placed online for others to download and use or adapt after they are finished. You might imagine that this approach would cause anxiety in some of the advertising agencies or brands they have been talking to, but surprisingly this is not the case. “We say everything upfront,” says Lewis. “A lot of people said to me ‘no-one will want to open source their projects, you’re crazy’, but no-one’s had a problem with it so far.”