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What Is Microsoft Global Citizenship? Microsoft is committed to serving the public good through innovative technologies and partnerships that contribute to economic growth and social opportunity and by delivering on our business responsibilities of growth and value to customers, shareholders, and employees. What Is Microsoft Unlimited Potential? Launched in April 2007, Unlimited Potential is an expanded, integrated, and accelerated long-term global business and citizenship commitment to help individuals and communities around the globe achieve their goals and dreams through relevant, accessible, and affordable technologies.