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When someone wants to license your art, characters, photos, articles or music, how does it shake out? Chances are that these negotiations involve expensive lawyers on both sides of the deal. If you're running an enlightened company, you might have a Creative Commons license hanging out there for non-commercial, "fannish" uses. (Creative Commons publishes a suite of widely adopted licenses that allow rightsholders to release their work for sharing, remixing, etc.) But somewhere between Creative Commons and full-blown, lawyerly license negotiation is a rich, untapped source of income for creative people and firms with portfolios of iconic material. To cash in, you just need the courage to let go of a little control. Read on...