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isotype had a great look to it. Its context, in Vienna Circle logical positivism, is a bit wonky, and the idea that symbols - if designed carefully enough - could be “universally communicable” across all cultural and social differences, is merely the dream of those born with a peculiar neurology. Nevertheless, the isotype “look” is cool in a retro sort of way, and it has certainly influenced the current spare design ethos in cartography.