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The "randoseru" backpack is a cultural icon in Japan, most schoolkids wear one and most adults consider it a symbol of "school days." Outside of Japan these small backpacks are appreciated for their boxy roominess and distinctive style by people of all ages. Hideo's family business is one of the leading makers of randoseru in Japan. In this version, Hideo has re-designed it with lightweight and weather-resistant polyurethane in place of heavy leather.