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The purpose of the Web Standards Design Development group is to form a strong network of individuals who have taken the initiative to become craftsmen of their trade. Today it is a list of names, tomorrow it will be a force for good—or at the very least a good list to have when you're in a financial crunch and the guy schlepping real estate is paying $50 per new lead. Membership is free and does not require swallowing colored pills of any kind, but maybe it should.