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Kokuyo, a famous Japanese stationary chain, and Dainippon Type Organisation assembled a team that investigates an intellectual training toy and an educational game for Infantile education. The researchs and developments focus on toys or games that brings up "power to think". The result is Toypography. Toypography is a toy of typography – fragments of letters, that can be put together to either Latin or Japanese letters. The mysterious thing about Toypography is, that Japanese expressions can be transformed into English expressions of the same meaning. Kokuyo will be selling Toypography soon.