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Lyons said the brand shift was necessary because individuals are no longer only concerned about finding a place where their plastic is accepted, but also about spending via other products and platforms, from debit to online to mobile.
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A facelift is the revival of a product through cosmetic means, for example by changing its appearance while leaving its underlying engineering or design intact.
Rather than hire a design firm, BlogAds turned to bloggers to submit new logo designs, offering $1,000 for the winning design and $300 to the blogger whose post either referred or inspired the winner.